Customized research is a research focused on specific research requirements of a particular client. Research solutions and conclusions are unique for the client.
Syndicated Research is a research where the findings and costs of a research project are shared partially or fully among numerous clients. The research issues/ objectives are common for a group of clients. Accordingly the research solutions and conclusions are common in nature (or confidential to a set of clients).
Ad Hoc Research is specifically designed to address a particular cause or event or problem or issue, which happened or going to happen in a particular time/period.
Desk Research is the systematic examination & compilation of all available secondary data in the context of a particular industry sector or research objective under study.
Qualitative and Quantitative research approaches are followed in the execution of projects:
Qualitative Research is to gather qualitative insights for the research through detailed probing the existing/prospective customer on behaviour, attitude, perceptions, interest on the particular product or service or concept or idea, under study.
Quantitative Research is to gather quantitative details to understand how a product or service is perceived or used, through statistically valid samples.
Advertising & Promotion Research.
Brand equity and measurement.
Brand health and image tracking.
Concept testing & product testing.
Consumer behaviour & perception.
Corporate image studies.
Customer Satisfaction & Loyalty assessment.
Feasibility Research (Technical & Economic).
Impact assessment studies.
Institutional SWOT analysis.
Location mapping and expansion study (Location Profile Studies).