Research Services

Research Focus

CRISKA’s research focus is on the following:

• Customized Research.
• Syndicated Research.
• Ad Hoc Research.
• Desk Research (Sector Specific Reports).

Customized research is a research focused on specific research requirements of a particular client. Research solutions and conclusions are unique for the client.

Syndicated Research is a research where the findings and costs of a research project are shared partially or fully among numerous clients. The research issues/ objectives are common for a group of clients. Accordingly the research solutions and conclusions are common in nature (or confidential to a set of clients).

Ad Hoc Research is specifically designed to address a particular cause or event or problem or issue, which happened or going to happen in a particular time/period.

Desk Research is the systematic examination & compilation of all available secondary data in the context of a particular industry sector or research objective under study.

Research Approach

Qualitative and Quantitative research approaches are followed in the execution of projects:

Qualitative Research is to gather qualitative insights for the research through detailed probing the existing/prospective customer on behaviour, attitude, perceptions, interest on the particular product or service or concept or idea, under study.

Quantitative Research is to gather quantitative details to understand how a product or service is perceived or used, through statistically valid samples.

Services Offerings

• Advertising & Promotion Research.
• Brand equity and measurement.
• Brand health and image tracking.
• Churn analysis.
• Competitor Analysis.
• Concept testing & product testing.
• Consumer behaviour & perception.
• Consumer profiling.
• Content Analysis.
• Corporate image studies.
• Customer Satisfaction & Loyalty assessment.
• Dip-Stick Studies.
• Feasibility Research (Technical & Economic).
• Impact assessment studies.
• Institutional SWOT analysis.
• Location mapping and expansion study (Location Profile Studies).
• Market Entry Strategies.
• Market Share Analysis.
• Market Potential/Assessment (Forecasting & Estimation) Studies.
• Market Segmentation Analysis.
• Media Research.
• Need Gap analysis.
• New product development.
• Operational risk analysis.
• Political opinion polls.
• Pre-post advertisement testing.
• Pre-Post Product Launch Test.
• Price sensitivity analysis.
• Promotion/Scheme Monitor.
• Readership surveys.
• Retail audit (Retail outlets and multi-brand outlets).
• Risk identification and mitigation strategies.
• Rural development project planning and monitoring.
• Rural market mapping and market information systems.
• Sales Force Effectiveness.
• Socio-Economic Surveys (Social and economic profiling at national, state, district and sub-district levels).
• Supply Chain Effectiveness Studies.
• Tracking Studies.
• Urban development project planning and monitoring.
• Usage & Attitude Survey.

Methods: Data Collection

• Primary Research
• Face-to-Face/Personal Interview.
• Telephonic Interview.
• Online/internet based surveys.
• Mailer surveys.
• Focus Group Discussions (FGD).
• In-Depth-Interviews (IDI).
• Mystery Shopping.
• Observational Research Techniques.
• Secondary Research
• Journals & Magazines.
• Publications, Newsletters & News dailies.
• Internet.
• Statistical publications (Govt. & Private).
• Electronic Data bases & publications.
• Industry Associations, Trade Bodies & Chambers of Commerce.