Analytics

Analytical Services

Analytical services are as important as Research or Field Services to any research organizations. Any researcher can present the findings of the study in a better way after an in-depth analysis of data. Apart from regular analytical services for our research assignments, CRISKA also assists in detailed analysis (basic & advanced statistical analysis) for those clients who maintain collected data with them.
Why Data Analysis?

• To identify unique characteristics/behaviour of data set.
• To identify association of variables with other data sets.
• To identify relationship of variables with other data sets.
• To test defined statements/ assumptions (hypothesis) on the samples and hence the universe.

Data Analysis is classified into 4 broad categories as below:

• Descriptive Data Analysis (includes Frequency tables).
• Univariate & Bivariate Analysis (includes Cross-tabulations).
• Multivariate Analysis (includes various techniques).
• Hypothesis Testing (Statistical Inference).

The following statistical techniques are used in CRISKA:

• Reliability & Normality tests.
• Correlation & Regression Analysis.
• Moving Average–Time series.
• Trend Analysis & Forecasting techniques.
• Multi Dimensional Scaling & Perceptual Mapping.
• Conjoint Analysis.
• Cluster Analysis.<
• Factor analysis.
• Discriminant analysis.
• Correspondence analysis.
• Probability Theory.

Testing of Hypothesis include Parametric and Non-Parametric tests including

• t-test.
• Analysis Of Variance (ANOVA, F-test).
• Chi-Square etc.

The steps involved in Data Analysis services are the following:

• Data Validation (logical & consistency checks).
• Data cleaning (checks on data entry errors, investigators’ error, missing values).
• Reliability Test.
• Test for Normality.
• Data analysis (Basic & Multivariate).
• Interpretation.

Capabilities

• Well experienced Quantitative and Qualitative data analysts.
• Command over:
• Statistical Package for Social Sciences (SPSS 13.0).
• Statistical Analysis System (SAS).
• MS- Access & SQL database Query processing.
• MS-Excel Analytics.

Who can utilize the analytical services……

• Knowledge Process Outsourcing (KPO)/ Market Research Outsourcing (MRO) organizations.
• Market Research & Business Research Consulting organizations.
• Individual consultants (business, marketing and strategy).
• Marketing/Sales Department of industry/service organizations.