Criska Buisiness Consulting Pvt Ltd

Analytical Services

Analytical services are as important as Research or Field Services to any research organizations. Any researcher can present the findings of the study in a better way after an in-depth analysis of data. Apart from regular analytical services for our research assignments, CRISKA also assists in detailed analysis (basic & advanced statistical analysis) for those clients who maintain collected data with them.
Why Data Analysis?
  • To identify unique characteristics/behaviour of data set.
  • To identify association of variables with other data sets.
  • To identify relationship of variables with other data sets.
  • To test defined statements/ assumptions (hypothesis) on the samples and hence the universe.

Data Analysis is classified into 4 broad categories as below:
  • Descriptive Data Analysis (includes Frequency tables).
  • Univariate & Bivariate Analysis (includes Cross-tabulations).
  • Multivariate Analysis (includes various techniques).
  • Hypothesis Testing (Statistical Inference).

The following statistical techniques are used in CRISKA:
  • Reliability & Normality tests.
  • Correlation & Regression Analysis.
  • Moving Average–Time series.
  • Trend Analysis & Forecasting techniques.
  • Multi Dimensional Scaling & Perceptual Mapping.
  • Conjoint Analysis.
  • Cluster Analysis.<
  • Factor analysis.
  • Discriminant analysis.
  • Correspondence analysis.
  • Probability Theory.

Testing of Hypothesis include Parametric and Non-Parametric tests including
  • t-test.
  • Analysis Of Variance (ANOVA, F-test).
  • Chi-Square etc.

The steps involved in Data Analysis services are the following:
  • Data Validation (logical & consistency checks).
  • Data cleaning (checks on data entry errors, investigators’ error, missing values).
  • Reliability Test.
  • Test for Normality.
  • Data analysis (Basic & Multivariate).
  • Interpretation.

  • Well experienced Quantitative and Qualitative data analysts.
  • Command over:
  • Statistical Package for Social Sciences (SPSS 13.0).
  • Statistical Analysis System (SAS).
  • MS- Access & SQL database Query processing.
  • MS-Excel Analytics.

Who can utilize the analytical services……
  • Knowledge Process Outsourcing (KPO)/ Market Research Outsourcing (MRO) organizations.
  • Market Research & Business Research Consulting organizations.
  • Individual consultants (business, marketing and strategy).
  • Marketing/Sales Department of industry/service organizations.